Brand Career Management Monthly Tip Sheet
May 2018

Hello Everyone,

Happy Mother’s Day to all of the Moms out there (and to anyone who feels like a Mother in some capacity). In honor of this holiday, you guessed it. . .this issue is devoted to motherhood and careers. For the LinkedIn Tip of the Month, I share an exciting new discovery that could be just what you need.

For some updates, my presentations on salary negotiation at the Maryland Career Development Association and Raising the Bar conferences in April were very well received. It was exciting to share this information with other career professions, knowing they can use it to help their clients.

Also, thanks to everyone who commented, shared, liked my latest post with tips for successful salary negotiation (it was on my site and on LinkedIn). These are some of the ways I am trying to help close the pay gap and I will continue to look for more ways to do so.

Warmest regards,
Paula

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LINKED IN – TIP OF THE MONTH

Your Headline Can Be a Little Longer with This Trick
I recently changed my LinkedIn headline. It used to look like this (which is 91 characters with spaces):

Career Counselor , Career Coach , LinkedIn Trainer , Speaker , Your link to career SUCCESS!

In line with my current focus on empowering women in their careers, I spent time creating a new LinkedIn headline, but my final version was 6 characters over the limit. This had me stuck and I was taking too much time to figure out what could be cut (weeks, really months, were ticking by).

Then I read a great tip by Dennis Koutoudis in his LinkedIn Superpowers Group. As he explained, on the LinkedIn website, you are limited to 120 characters for your headline. However, if you edit it on the mobile app, you get more space. He was able to fit in one with 141 characters. I tried it and it worked. Here’s my new headline (126 characters with spaces):

Global Career Coach & Consultant , Speaker | Trainer | Facilitator , LinkedIn Expert , Empowering Mid-Career to Executive Women

It only took a matter of seconds to do this, once all the pieces were in place. However, there were necessary little steps that take more time to set the stage. First, you must download the LinkedIn App on to your phone. Second, you will need to find the best way to send your drafted sentence to your phone, so you can easily cut and paste it in. In my case, I have Office 365, so I was able to draft it in Word and send it to OneDrive to access on my iPhone.

If you have been putting off updating your headline, maybe this will be your incentive to dust it off and pick it back up again.

USEFUL ARTICLES WITH LINKS

The posts below share insights, tips and data about motherhood and careers.

Let’s start with a LinkedIn post by Amy Henderson, Founding CEO at Tend Lab explaining how motherhood enhanced her ability to develop broader relationships, which led to career success (a trend she sees for other women too).

For those who have taken time off to raise a family, these two posts offer advice and inspiration on getting back to work.

Finally, Quoctrung Bui and Claire Cain Miller of the New York Times share new data about parental influence on the career choices of daughters.

UPCOMING EVENTS & ANNOUNCEMENTS

Mark your calendars. I have just finalized plans to speak at the Anne Arundel Public Library Broadneck Branch on Figuring Out Your Next Career Move on Monday, September 17 from 7 pm to 8:30 pm. After August 31st, you will be able to register for this free session.

The 3rd Edition of The Essential Guide to Career Certifications is an electronic publication featuring 50+ career industry credentials. Each entry includes the certification name and area of focus, a verified link to the training provider’s website, costs involved, program length, eligibility criteria and renewal requirements.

Purchase it online at TheEssentialGuidetoCareerCertifications.com and gain immediate access.

Paula Brand - MS, GCDF, CPRW, JCTC

Paula Brand – MS, GCDF, CPRW, JCTC
As an experienced Career Counselor & Coach, my mission is to inspire you to manage your career by embracing LinkedIn! Reach your career goals faster by letting me show you how to use LinkedIn more effectively. By staying on top of the constant changes, I can save you time and make this process much easier.

Write to: paula@paulabrand.com or call me at 443-254-8173.

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